Steam Growth Rebuild.
Reposition the game, rebuild its Steam-facing presentation, and create an accountable campaign from the current milestone through demo, Next Fest, or launch.
Built for
- Funded or established indie studios.
- Games with meaningful production investment and internal implementation capacity.
- Teams commonly six to eighteen months from release.
- A viable product whose page, positioning, demo plan, or campaign is not matching its quality.
What the Rebuild covers
Four connected workstreams.
Diagnosis feeds positioning, positioning feeds the page, and the page feeds a campaign plan with named owners. One system, not four documents.
Commercial diagnosis
Build review, genre demand, category leaders, direct peers, underperformers, marketability, risk, and a decision workshop.
Positioning rebuild
Audience, fantasy, familiar category, differentiator, hook, message hierarchy, and a claims-to-evidence review.
Steam page rebuild
Copy, tags, screenshots, capsule brief, trailer brief, declarations, localization direction, and demo integration.
Campaign operating plan
Playtest, public demo, creators, festivals, Next Fest, date sequencing, a 30/60/90 plan with owners, and a dashboard.
Steam Commercial Diagnostic
When commercial viability, market fit, or the root cause of underperformance is uncertain, we prescribe a standalone Diagnostic before recommending the full Rebuild. It answers whether the product is worth further investment and what, specifically, is constraining it. If the honest answer is reposition, delay, reduce scope, or stop, that is what the Diagnostic will say.
A $2,000 Diagnostic credit applies toward a Rebuild contracted within 30 days.
After the Rebuild
Where ongoing direction, a demo and Next Fest system, launch operations, or post-launch work is justified, it is scoped in the proposal after the Rebuild’s findings, not sold off a menu. Internal scopes are prescribed to the situation, with defined deliverables, owners, and terms.
Not included
- External creative production, daily social media, paid media, unlimited revisions, or major game-development work.
- A guarantee that repositioning will produce a specific commercial outcome.
ContentCrepe guarantees the defined scope, evidence standard, implementation responsibilities, and delivery process. It does not guarantee wishlists, revenue, reviews, coverage, virality, creator acceptance, festival acceptance, or Steam placement.
Studio path
Apply with the game and the constraint.
Bring the build, the Steamworks picture, and the decision your team is facing. Qualification decides whether the Rebuild fits now, whether the Diagnostic should come first, or whether the honest answer is neither.